Most dark fantasy worlds begin with a single question the author cannot stop asking. For Jason Moore, that question was deceptively simple: What if the monsters were already here — and we simply couldn't see them?
That question became the foundation of The Moon's Curse Trilogy, a complete three-book series that took years of craft, revision, and relentless world-building to bring into existence. Londyn Publishing exists because of that obsession — and what follows is a look behind the curtain at how it all came together.
The Story Didn't Start With a Plot. It Started With a Mythology.
Before a single chapter of The Moon's Curse: Awakening was written, the mythology had to be built. That meant answering questions most readers will never consciously ask, but will absolutely feel when they're missing:
- What is the Veil, and what does it actually separate?
- Why is the Blood Moon the catalyst — and not some other cosmic event?
- What are the Nythrall, exactly, and why do they behave the way they do?
The Nythrall were the most important creative decision in the entire series. From the beginning, the goal was clear: these creatures would not be vampires. They would not fit any existing mythology readers might bring to the page. The Nythrall are moon-bound — shadow entities that exist in a symbiotic, terrifying relationship with the lunar cycle. Their hunger, their form, their weakness, their origin — all of it flows directly from the mythology of the Veil, not from folklore shortcuts.
Getting that mythology right before writing a single scene meant the storytelling had a spine. Characters could reference lore that felt ancient and real because, for the world of The Moon's Curse, it was ancient and real.
The Characters Came Second — and They Changed Everything.
Once the world had bones, the characters gave it a heartbeat.
Evan, the protagonist, was never designed to be a traditional fantasy hero. He carries emerald eyes and a warrior's build, but the more interesting question was always: what does a person become when they're asked to fight something that shouldn't exist? His arc across all three books traces that transformation — and it doesn't always go where readers expect.
Lira Thornfield arrived on the page almost fully formed. The fiery red hair, the teal eyes, the scholar's instinct to categorize what others flee from — she became the intellectual anchor of the trilogy and, for many readers, the emotional core. Her relationship to knowledge and fear runs through Awakening, Descent, and Blood Moon in ways that deepen with every re-read.
Auren Draevan and Father Kalen Draemir came later in the drafting process, and their presence sharpened the moral complexity that makes The Moon's Curse feel more than genre adventure. Auren's ranger instincts and forest-green pragmatism offer one lens on the Veil. Kalen's darkness — rooted in faith twisted by something ancient — offers another. Neither is simply good or simply villainous. That ambiguity was always intentional.
The Indie Publishing Reality: Craft First, Platform Second.
Building Londyn Publishing as an independent press meant making a philosophical decision early: the work would come first. The brand, the website, the social presence — all of it would grow from the books outward, not the other way around.
That's harder than it sounds. The pressure on indie authors to build audiences before releasing anything is real, and it's not entirely wrong. But when you're writing a mythology as layered as The Moon's Curse, the craft cannot be rushed by a content calendar.
The practical result was a completed trilogy before Londyn Publishing launched its full public presence. All three books — Awakening, Descent, and Blood Moon — exist as finished, polished works. Readers who discover the series don't have to wait for the next installment. They can go as deep as they want, immediately.
What the Veil Actually Represents.
Beyond the Veil is more than a brand phrase. It represents the creative philosophy behind everything Londyn Publishing creates: the idea that the most interesting stories live just outside the edges of what we think we know.
Every world-building decision, every character choice, every structural risk in the trilogy was made in service of that idea. The Blood Moon isn't just a plot device. The Veil isn't just a magical barrier. They're metaphors for the threshold between ordinary life and the terrifying, exhilarating unknown — which is exactly where great dark fantasy lives.
The Moon's Curse Trilogy is available now in paperback, hardcover, and eBook. If you haven't stepped Beyond the Veil yet, begin with Awakening and discover the world that started with one unanswerable question.
