Jay

Jay

Jay is an author, storyteller, and technologist with a passion for blending dark fantasy and immersive world-building. As the creative force behind Londyn Publishing and Londyn Media, Jay crafts gripping narratives that transport readers into shadowed realms where myth, magic, and mystery collide.With a professional background in IT and infrastructure, Jay brings a rare precision to his storytelling—layering intricate lore, structured arcs, and cinematic moments that linger long after the last page is turned. His debut trilogy, The Moon’s Curse, explores power, transformation, and the thin veil between light and darkness.When he’s not weaving stories or engineering complex systems, Jay enjoys experimenting with new creative technologies, developing smart automations, and bringing fictional worlds to life across multiple platforms. His work invites readers to step through the Veil… and stay awhile.

Designing the Dark: The Visual Identity Behind The Moon’s Curse Trilogy

Dark fantasy book design studio with three Moon's Curse trilogy novels, candlelight, and a blood moon visible through an arched window

Before a reader opens the first page of The Moon's Curse: Awakening, they have already formed an impression of the world inside it. They have seen the cover. They have registered the typography, the color, the atmosphere contained in a…

Reading by Feel: Why BookTok Chooses Its Dark Fantasy by Vibe — and What That Says About the Genre

Reading by Feel: Why BookTok Chooses Its Dark Fantasy by Vibe — and What That Says About the Genre

There is a particular kind of recommendation that has taken over dark fantasy discourse on BookTok. It does not start with a plot summary. It starts with a feeling. "If you want something that feels like fog rolling in before…

What Is the Veil? The Ancient Barrier at the Heart of The Moon’s Curse Trilogy

The Veil — a cracked dimensional barrier of violet and crimson sigil light separating the mortal world from the shadow beyond, beneath a blood-red moon.

The Veil is not a wall. It is a living contract — and it is expiring. A deep-dive into the ancient barrier at the heart of The Moon's Curse Trilogy: what it is, what it separates, and what its collapse means for every character in the series.

The Moon’s Curse is now more discoverable than ever

The Moon's Curse Series

If you’ve read The Moon’s Curse series and enjoyed the journey through the Veil, I would be incredibly grateful if you would take a few moments to leave a review. Reviews help other readers discover the series and make a…

Why I Chose to Publish The Moon’s Curse Trilogy Independently — And What That Decision Cost Me

A dark writer's study at night with manuscripts, candlelight, and a blood-red moon — the private world of an indie fantasy author

I chose to publish The Moon's Curse Trilogy independently before I finished the third book. Here is the honest account of what that decision actually cost — and what it gave back.

The Nythrall Hierarchy: Power, Rank, and the Shadow Court Beyond the Veil

A towering Nythrall figure presides over lesser shadow creatures in a vast moonlit cathedral — the Shadow Court Beyond the Veil

The Nythrall are not mindless predators. They are signatories to an ancient Covenant — a civilization with hierarchy, politics, and a Shadow Court that has been meeting Beyond the Veil for centuries. Understanding their power structure changes everything about The Moon's Curse Trilogy.

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